Charles Van Doren - Quiz Show Star

Quiz Show Star

Twenty One was not Van Doren's first interest. He was long believed to have approached producers Dan Enright and Albert Freedman, originally, to appear on Tic-Tac-Dough, another game they produced. Van Doren eventually revealed—five decades after his Twenty One championship and fame, in a surprise article for The New Yorker—that he did not even own a television set, but had met Freedman through a mutual friend, with Freedman initiating the idea of Van Doren going on television by way of asking what he thought of Tic-Tac-Dough.

Enright and Freedman were impressed by Van Doren's polite style and telegenic appearance, thinking the youthful Columbia teacher would be the man to defeat their incumbent Twenty One champion, Herb Stempel, and boost the show's slowing ratings as Stempel's reign continued.

In January 1957, Van Doren entered a winning streak that ultimately earned him more than $129,000 (more than $1 million in 2009 dollars) and made him famous, including an appearance on the cover of TIME on February 11, 1957. His Twenty One run ended on March 11, when he lost to Vivienne Nearing, a lawyer whose husband Van Doren had previously beaten. After his defeat he was offered a three-year contract with NBC.

Numerous writings since have suggested Van Doren was offered a job as a special "cultural correspondent" for Today almost at once—but Van Doren subsequently reminded people that his first job was as a newswriter, short-lived, before he began doing small pieces for Today host Dave Garroway's weekend cultural program, Wide Wide World—pieces that led quickly to Garroway's inviting Van Doren to join Today. Van Doren also made guest appearances on other NBC programs, even serving as Today's substitute host when Garroway took a brief vacation.