Charles Sheldon - What Would Jesus Do?

What Would Jesus Do?

In the 1990s WWJD bracelets became a popular item among young people and publishers increased sales of the public domain book In His Steps and tied it in with marketing of "What would Jesus do?" items.

A ten part mini-series produced by KTWU featured an hour long segment "Beyond Theology: What Would Jesus Do?" which examines how this question might be considered in context of the political, social and cultural changes that have taken place in America. The program also takes a look at the manner in which Sheldon applied the social gospel in his own life and in his community.