Advertising Career
In his first advertising role as a copywriter in the London office of Benton & Bowles (where he met his future wife Doris Lockhart) Saatchi paired up with Art director Ross Cramer. They worked as a team at Collett Dickenson Pearce and John Collins & Partners before leaving in 1967 to open a creative consultancy CramerSaatchi.
Unusual for a creative consultancy, they took on employees – John Hegarty was their first, followed by Jeremy Sinclair, who as of 2011 still retains a senior role at M&C Saatchi. In addition to consulting to ad agencies they also took on some clients direct.
In 1970, he started the advertising agency Saatchi & Saatchi with his brother Maurice, which by 1986 had grown to be the largest agency in the world, with over 600 offices. Successful campaigns in the UK included Silk Cut cigarettes and the promotion of the Conservative Party led by Margaret Thatcher through the slogan "Labour Isn't Working". Eventually, he and his brother Maurice departed the agency and together founded the rival M&C Saatchi agency, taking many of their clients with them, including the huge British Airways advertising account.
Read more about this topic: Charles Saatchi
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