Career
Goslin's career began at the studio of American graphic design pioneer Lester Beall in Brookfield, Connecticut (1954–1958). He worked with trademarks, corporate identity, posters, and editorial publications. He especially loved the covers of publications which he called "the designer's paintings."
After four years, he left Beall's studio to pursue freelance work. He moved to Brooklyn Heights, Brooklyn and worked with corporate identity firm Lippincott & Margulies (now known as Lippincott Mercer). Three years later, he moved to Park Slope, Brooklyn and started his own studio full-time out of his home. After a year, he was working "seven days a week and ten hours a day and turning down a third of what came in."
As a professor, Goslin taught graphic design and illustration by assigning news clippings with real but unusual stories. The student would interpret the story or problem through a round of sketches, then produce the final work in the assigned medium (which sometimes would be left to the student. Goslin stressed the importance of exploring different ways to communicate including media like performance art or video.) He never repeated an article or story and wrote "about a thousand projects." He used news clippings because it was something he would enjoy himself. "I liked things that are specific... to work on myself... and the best place to find them was any newspaper." Occasionally, Goslin would "write a ringer" and assign the clipping unbeknownst to his students, including one example about the Roman Coliseum becoming Rome's first shopping mall.
| “ | He has inspired literally thousands of designers. His favorite projects are handing out news clippings based on strange but real stories. There’s one from the New York Times about an automotive product called “Nuance” which gives interiors that “new car smell:” Design an advertisement for this pump spray invention. Or the article in the Daily News about an animal chiropractor—what would the brochure’s cover for this odd practice look like? The student’s job is to sketch, conceptualize and interpret, but above all, the student must communicate. | ” |
As a professional, Goslin worked alone out of his home. He found "New York studios... expensive" and "trashy" and preferred the simplicity of his apartment. "I work in a sitting room. And that's what I want."
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