History
The first transmission of racing on the channel was on 22 March 1984 from Doncaster, as it took over midweek coverage which had previously been on ITV. On 5 October 1985, it took over ITV's Saturday afternoon coverage (previously The ITV Seven) when World of Sport finished. From the beginning of 1986, however, the amount of racing covered, especially on Saturday afternoons, was substantially reduced, and not until the late 1990s would it reach the scale it had enjoyed when it was on ITV.
When Channel 4 was a co-owner of the At the Races satellite channel, that brand was also used on Channel 4's horse racing coverage, but when At The Races was sold to Sky, the Channel 4 Racing brand was restored. Following the transfer, live coverage was produced by a consortium called 3on4 Productions (as some ITV companies, such as Anglia, assisted with production). It is now produced by Highflyer Productions.
Read more about this topic: Channel 4 Racing
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“Every generation rewrites the past. In easy times history is more or less of an ornamental art, but in times of danger we are driven to the written record by a pressing need to find answers to the riddles of today.... In times of change and danger when there is a quicksand of fear under men’s reasoning, a sense of continuity with generations gone before can stretch like a lifeline across the scary present and get us past that idiot delusion of the exceptional Now that blocks good thinking.”
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“History has neither the venerableness of antiquity, nor the freshness of the modern. It does as if it would go to the beginning of things, which natural history might with reason assume to do; but consider the Universal History, and then tell us,—when did burdock and plantain sprout first?”
—Henry David Thoreau (1817–1862)