Corporate Strategy
It was incorporated in 1913, with Frederick C. Chandler as President, headquartered and with its factory in Cleveland, Ohio. Chandler was a former designer for the Lozier Motor Company, a top end luxury automobile manufacturer. Chandler and several other Lozier executives left the company to form his company.
Chandler concentrated on producing a good quality motor-car within the price range of middle class Americans. Chandlers were well received in the marketplace.
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