Branding
The 680News on-air brand was developed for CFTR, and has since extended to Rogers Communications other "All News" stations in other Canadian markets. The format proudly touts "more traffic reports than any other station" with "traffic and weather together on the ones". 680 station IDs and bumpers also state they are "the most listened to station in the nation". On-air branding also re-enforces the repetitive nature of the all news format (as seen in the 'newswheel') but suggests that "The news is always changing check with 680News 3, 4, 5 times a day". This brand has become one of the highest rated and most successful in Canadian radio history.
Read more about this topic: CFTR (AM)