History
Cerberus is named for the mythological three-headed dog that guarded the gates of Hades. Feinberg has stated to his employees that while the Cerberus name seemed like a good idea at the time, he later regretted naming the company after the mythological dog. At this point, however, the firm’s name has significant brand equity.
Dan Quayle, former Vice President of the United States 1989-1993, who served with former President George H. W. Bush (Senior), joined Cerberus in 1999 and is chairman of the company's Global Investments Division.
Read more about this topic: Cerberus Capital Management
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“History is the present. That’s why every generation writes it anew. But what most people think of as history is its end product, myth.”
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