Commencement of Services
Central Trains long distance services were re-branded as "Central Citylink" services in 2003. This was part of the re-franchising agreement that extended the Central franchise from 2003 to 2006. The plan was to operate fast and frequent express services operated by air-conditioned, modern trains, as opposed to the local commuter trains in the Birmingham area- these would remain just as "Central Trains" services. To give the service more of an "Intercity" feel, it was decided that seats would be reservable in advance, and most services would offer at-seat catering. Central created a logo, unique adverts and a section of the Central Trains website for the brand. Announcements started distinguishing Citylink services soon after. Central Trains' Guide 1 timetable was designated for all Citylink services, and highlight the special features of the brand.
Read more about this topic: Central Citylink
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