Celebrity Chef - Influences

Influences

Celebrity chefs have changed the style of food that the general public consume. For example, despite the fact that Asian cuisine had been available in the UK since the 1960s, it was only due to the influence of chefs like Ken Hom and Madhur Jaffrey in the early eighties that the public became aware that these anglicised meals were not the authentic article. Tying into his first television series in 1984, the book Ken Hom's Chinese Cookery sold 1.2 million copies in the UK alone. Chef Jamie Oliver ran a campaign in the UK in his television show Jamie's School Dinners to introduce better eating habits in school dinners for schoolchildren. The campaign saw a change in food standard requirements across the UK, and the show was exported to the United states for the same purpose.

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