Celebrity branding is a type of branding, or advertising, in which a celebrity becomes a brand ambassador and uses his or her status in society to promote a product, service or charity, and sometimes also appears as promotional model.
Read more about Celebrity Branding: History of Usage
Famous quotes containing the word celebrity:
“The star is the ultimate American verification of Jean Jacques Rousseau’s Emile. His mere existence proves the perfectability of any man or woman. Oh wonderful pliability of human nature, in a society where anyone can become a celebrity! And where any celebrity ... may become a star!”
—Daniel J. Boorstin (b. 1914)