Slogans
- "When you look for champions, you look to CBS Sports!" (longtime slogan, discontinued after the loss of the NFL and Major League Baseball in 1993, reinstated in 2009).
- "The most compelling action is on CBS Sports," (began after getting back NCAA Football in 1996).
- "The network more people turn to than any other. The year-round leader is CBS Sports" (used when CBS Sports reached #1 status).
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“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)