CBS Columbia Square - Architecture and Dedication

Architecture and Dedication

Built on the site of the Nestor Studios, the first movie studio in Hollywood, Columbia Square was built for KNX and as the Columbia Broadcasting System's West Coast operations headquarters on the site of the Nestor Film Company, Hollywood's first movie studio. The Christie Film Company eventually took over operation of Nestor Studios and filmed comedies on the site, originally the location of an early Hollywood roadhouse. Prior to moving to Columbia Square, KNX had been situated at several Hollywood locations.

Columbia Square was designed by Swiss-born architect William Lescaze in the style of International Modernism and built over a year at a cost of two million dollars — more money than had ever been spent on a broadcasting facility.

Lescaze's sweeping streamline motifs, porthole windows and glass brick were true to Modernist design, though CBS President William Paley insisted the Square's form follow function. In his dedicatory speech, he remarked, "It is because we believe these new Hollywood headquarters, reflecting many innovations of design and acoustics and control, will improve the art of broadcasting that we have built them and are dedicating them here tonight."

Columbia Square opened on April 30, 1938 with a full day of special broadcasts culminating in the star-studded evening special, "A Salute to Columbia Square" featuring Bob Hope, Al Jolson and Cecil B. DeMille. Crowds thronged Sunset Boulevard and a blimp bathed in searchlights hovered overhead as the program was carried coast-to-coast on the Columbia Broadcasting System, beamed to Europe via short wave, and carried across Canada on the CBC. On that premiere broadcast, Hope joked that Columbia Square looked like "the Taj Mahal with a permanent wave." Jolson quipped, "It looks like Flash Gordon's bathroom."

The Square's original configuration included eight studios. Studios 1 to 4 were to the left of the main entrance. Upstairs were Studios 5 and 6 as well as Studio 7. At the back of the forecourt was the large auditorium referred to as the "Columbia Playhouse" and it seated an audience of 1050. In 1940 to the east of the auditorium were constructed two new audience theatres which were called "Studio B" and "Studio C" with each seating approximately 350 people. Shows such as Jack Benny's Lucky Strike Program and The Adventures of Ozzie and Harriet emanated from Studio B. Lucille Ball's My Favorite Husband, Blondie, and Dr. Christian are a few of the shows that used Studio C. When B and C were built, the Columbia Playhouse then took the letter designation of "Studio A". Studio A was home to "The Silver Theatre", "The Swan Show starring George Burns and Gracie Allen", "The Lady Esther Screen Guild Players" and countless others. The complex included Brittingham's Radio Center Restaurant, a men's clothing store, and a branch of the Bank of America. Tours of the studios cost 40 cents and passed by a glass-windowed control room housing Columbia's West Coast master control.

"Columbia Square was one of the glories of radio. It was somewhat sacred to those in the industry. There was nothing comparable to its splendor in New York" says writer-producer Norman Corwin whose most famous broadcast, On a Note of Triumph, originated from the Square on VE Day, 1945.

In early 2009, CBS Columbia Square Studios were designated as a historic-cultural monument by Los Angeles Cultural Heritage Commission and the City Council.