Cassette Culture - Initiating Factors

Initiating Factors

Several factors led to the rise of cassette culture. The development of the cassette tape recording format was important - the improvement of tape formulations and availability of sophisticated cassette decks in the late 1970s allowed participants produce high-quality copies of their music inexpensively. Also significant was the fact that bands did not need to go into expensive recording studios any longer. Multi-track recording equipment was becoming affordable, portable and of fairly high quality during the early 1980s. 4-track cassette recorders developed by Tascam and Fostex allowed artists to record and get a reasonable sound at home. As well, electronic instruments, such as drum machines and synthesizers, became more compact and inexpensive. Therefore, it became increasingly feasible to construct home-recording studios, giving rise to an increase of recording artists. Add to this the fact that college radio was coming into its own. For many years there were non-commercial college radio stations but now they had a new found freedom in format - giving rise to regular cassette-only radio shows that showcased and promoted the work of home recording artists. With the influx of new music from sources other than the major record companies—and the quasi-major medium of college radio to lend support—the audio boom was on.