Background
The festival was founded in 1956 by Pablo Casals. It was promoted by Teodoro Moscoso and David Ogilvywith the objectives of changing the image of Puerto Rico and promoting tourism to North America. After implementing Operation Bootstrap, Teodoro Moscoso employed advertiser David Ogilvy to propagate the image of a people engaged in a cultural renaissance. Teodoro Moscoso's decisive actions at critical junctures (such as his success in pushing tax exemptions and tourism in the late 1940s) and his personal persuasiveness, as with Pablo Casals, who at the age of 80 was persuaded to establish the Casals Festival at San Juan.
Read more about this topic: Casals Festival
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