Casablanca had released three albums by Kiss; Kiss (1974), Hotter Than Hell (1974), and Dressed to Kill (1975), but all had failed to make a big impact on the charts. The label also didn't experience heavy sales with albums by Angel who were introduced to the label by Kiss's Gene Simmons, although that glam rock band did amass a cult following. The label would have been on the verge of bankruptcy, but Bogart decided to release a live album by Kiss. Although the band's studio albums thus far had not been strong sellers, the band had a reputation for exciting live shows. Casablanca decided to try to capitalize on that reputation and it released the double-live Alive! (1975) album. It became both Casablanca's and Kiss's first top ten album, being certified gold.
Kiss's follow-up studio albums to Alive! were better sellers than its previous studio albums. Destroyer (1976), Rock and Roll Over (1976), and Love Gun (1977) were all certified platinum in the United States. The band would release several more albums with its last studio album on Casablanca being 1982's Creatures of the Night.
Read more about this topic: Casablanca Records
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