Marketing
Cars.com advertised during Super Bowl 2012, its 5th consecutive year running Super Bowl commercials. The spot featured a car shopper's confidence, enabled by Cars.com research, which emerged in the form of a second head that sings. Viewers using Shazam (the smartphone app that can identify songs' titles and artists) to tag the commercial earned $1 for one of seven children's charities. For Super Bowl 2011, Cars.com created commercials centered around consumer and expert car reviews. The Talking Cars commercial revolves around a group of cars who can't get enough about hearing all the interesting features consumers say they have to offer. The You Go First commercial insinuates that sometimes it is better to learn from other people's experience to discover what is best for you. For Super Bowl 2010, Cars.com made a mascot by the name of Timothy Richman, and showed how he and everyone else can be confident in many other things in life except when buying a car, therefore needing to use Cars.com to help make their purchases. Previously, in 2009, they had a commercial with David Abernathy, another mascot, that was also in the super bowl.
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