History
The organization was formed in March 1999 as the Disease Management Association of America (DMAA). Its stated purpose was "educating the health care industry, government, employers and the general public about the important role that disease management programs play in improving health care quality and outcomes for people with chronic conditions". The organization's first President was Al Lewis, who described an "irreversible trend toward more disease management" but with some barriers such as state privacy laws.
In early 2003, the Care Continuum Alliance hired Baker, Donelson, Bearman, Caldwell & Berkowitz to advocate for its interests in the U.S. executive and legislative branches. The Medicare Prescription Drug, Improvement, and Modernization Act passed later that year was described as a "major victory" for the Care Continuum Alliance and the firm, in that the law "authoriz payment for services provided by its members to people with chronic illnesses".
In December 2006, the title of the top position of the Board of Directors changed from "President" to "Chairman," and the chief staff officer's title changed from "Executive Director" to "President and Chief Executive Officer (CEO)". Tracey Moorhead, the current President and CEO, has been quoted in the newsmedia concerning not only the Care Continuum Alliance but also chronic conditions in general.
As part of a three-year rebranding to its current name, the organization announced a transitional name change ("DMAA: The Care Continuum Alliance") and new mission in September 2007 to reflect the expansion among its membership to services and products along the entire care continuum—from workplace wellness and prevention to disease management and more complex interventions.
Also in 2007, the Care Continuum Alliance redefined this expanded care focus as "population health improvement" and published its "population health improvement model" to document the change.
Read more about this topic: Care Continuum Alliance
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