Michael Schudson
- See: Michael Schudson.
In the mid-1980s, Michael Schudson used the term "capitalist realism" to describe mainstream practices in advertising. Chapter seven of Schudson's Advertisng: The Uneasy Persuasion compares the messages and appeals of advertising to those found in the Socialist Realism of the Soviet Union. In his account, the realism of advertising promotes a way of life based on private consumption, rather than social, public achievement.
Read more about this topic: Capitalist Realism
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