Michael Schudson
- See: Michael Schudson.
In the mid-1980s, Michael Schudson used the term "capitalist realism" to describe mainstream practices in advertising. Chapter seven of Schudson's Advertisng: The Uneasy Persuasion compares the messages and appeals of advertising to those found in the Socialist Realism of the Soviet Union. In his account, the realism of advertising promotes a way of life based on private consumption, rather than social, public achievement.
Read more about this topic: Capitalist Realism
Famous quotes containing the word michael:
“Bill McKay: I thought the point was to say what I wanted.
Lucas: Well, it is. But in the right way, and at the right time.”
—Jeremy Larner, U.S. screenwriter, and Michael Ritchie. Bill McKay (Robert Redford)