The Concept
Capital Disney was one of the first radio stations in the country to use the newly developed Digital radio (DAB) format to provide a radio station specifically aimed at children and teenagers.
In 1998 the Capital Radio Group announced plans to launch a kids-only format radio station, bidding for the North East England FM licence (which was won by Galaxy 105-106). Called Fun Radio it was to be a pop station aimed at 8-16 year olds. Despite this failure Capital still had hopes of launching this station, at the time a brand new format for an underserved audience.
The station aired in 2001 under the name of Cube (the name originally chosen for Century London) in several regional areas of England and Wales with a purely new pop music format aimed at young teens. It was seen as a competitor to GWR Group's Core (radio station), which launched two years earlier. Because Cube was on DAB, at the time very few people listened to the service. Cube was noted for its high tempo music-driven formula, coupled with live DJs (A rarity for digital radio- most were voicetracked) and humorous and informative short clips in between the music (Such as 'How Does a Piano Work?') designed to create a learning environment, possibly to curb outside criticism that Cube was just a mindless music station. It shared studio space with Life and Century London and shared Kevin Palmer as the senior manager.
Cube closed down in 2001, only to re-launch as Capital Disney, events included a day of broadcasting from Birmingham and also the start of broadcasting via Free to Air satellite, taking an EPG slot on Sky Digital. The name was chosen as it is a station operated by Capital Radio and co-owned with Disney UK. This co-operation revealed itself on-air with promotions such as Disney on Ice and promotions for the Disney Channel on television. The jingles at the time of re-launch simply sang the new station's name before changing in 2004, adding the new slogan which stayed with the station to its final days Your Music, Your Way!.
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