Role of Canvassing in Persuasion
While converting voters would ideally be a central goal, it is difficult, requiring knowledgeable and charismatic canvassers, and time-consuming. Persuasion canvassing can also involve dropping off literature and campaign marketing materials like lawn signs, window signs, and bumper stickers (given to supporters). As canvassers work a population they will often make careful notes and use classification codes to record their interaction with the public.
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