Business Plans
In a Guardian interview in May 2008, Mark Shuttleworth said that the Canonical business model was service provision and explained that Canonical was not yet close to profitability. Canonical also claimed it will wait for the business to turn into a profitable one within another 3 to 5 years. He regarded Canonical as positioning itself as demand for services related to free software rose. This strategy has been compared to Red Hat's business strategies in the 1990s. However, in an early 2009 New York Times article, Shuttleworth said that Canonical's revenue was "creeping" towards $30 million, the company's break-even point.
In 2007, Canonical launched an International online shop selling support services and Ubuntu branded goods; later in 2008 it expanded that with a United States-specific shop designed to reduce shipment times. At the same time, the word Ubuntu was trademarked in connection with clothing and accessories.
Read more about this topic: Canonical Ltd.
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