The Canadian Tire guy is a character played by actor Ted Simonett in a series of television commercials for Canadian Tire stores that ran for eight years. The character typically touted the features and benefits of products unique to Canadian Tire in a friendly, helpful everyday scenario.
In 2005 Canadian Tire changed advertising agencies, which led to a gradual phasing out of Simonett's character. In March 2006, he and on-screen wife "Gloria" were let go since the commercials had become the subject of parody, and as such were no longer considered effective. They have been parodied on Royal Canadian Air Farce, This Hour Has 22 Minutes, and the Rick Mercer Report. In many circles, particularly in relation to blog sites, Simonett's character - commonly referred to as on the Canadian Tire Guy (TCTG) - has evoked particularly hostile reactions.
Read more about Canadian Tire Guy: Maclean's, Ted Simonett
Famous quotes containing the words canadian, tire and/or guy:
“We’re definite in Nova Scotia—’bout things like ships ... and fish, the best in the world.”
—John Rhodes Sturdy, Canadian screenwriter. Richard Rossen. Joyce Cartwright (Ella Raines)
“If we tire of the saints, Shakspeare is our city of refuge.”
—Ralph Waldo Emerson (1803–1882)
“We’ve got to figure these things a little bit different than most people. Y’know, there’s something about going out in a plane that beats any other way.... A guy that washes out at the controls of his own ship, well, he goes down doing the thing that he loved the best. It seems to me that that’s a very special way to die.”
—Dalton Trumbo (1905–1976)