Rebranding and Sale
Having been renamed CP Air in 1968, the airline in 1986 reverted to its original name of Canadian Pacific Air Lines. The rebranding included replacing its trademark orange livery with a new navy blue color scheme and logo. This occurred shortly after the airline had taken over operations of Eastern Provincial Airways.
This new incarnation, however, would prove to be short-lived. Less than a year later, in 1987, Canadian Pacific Air Lines was sold, along with Quebec's Nordair, to Calgary-based Pacific Western Airlines (PWA) for $300 million. PWA would assume the airline's debt of $600 million. In April 1987, PWA announced that the new name of the merged airline would be Canadian Airlines International. In 2000, Canadian Airlines was taken over by and merged into Air Canada.
Read more about this topic: Canadian Pacific Air Lines
Famous quotes containing the word sale:
“[T]he dignity of parliament it seems can brook no opposition to it’s power. Strange that a set of men who have made sale of their virtue to the minister should yet talk of retaining dignity!”
—Thomas Jefferson (1743–1826)