Overview
During Canada Reads, five personalities champion five different books, each champion extolling the merits of one of the titles. The debate is broadcast over a series of five programs. At the end of each episode, the panelists vote one title out of the competition until only one book remains. This book is then billed as the book that all of Canada should read.
CBC Radio producer, Peter Kavanagh proposed the idea of a national radio book campaign during the fall of 2001. Later that year, Talin Vartanian conceived "Canada Reads", produced the first edition with Kavanagh, then became Executive Producer from 2002 to 2007. In 2007 the program was an "All Star Edition", a reunion of the winning panelists from the first five years. From 2007 to present, Ann Jansen has been producing the program.
Canada Reads was first broadcast on CBC's Radio One in 2002, and has aired annually on radio since then. The third and fourth editions also were broadcast on television, on CBC Newsworld. Broadcast dates were February 16 to February 20, 2004, and February 21 to February 25, 2005, respectively. The seventh edition was also broadcast on Bold TV, broadcasting from February 25 to February 29. Beginning with the third edition, the daily debates could be heard online as well as on Radio One. The fifth edition was broadcast from April 17 to April 21, 2006; the sixth edition aired February 25 to March 2, 2007. The seventh edition of Canada Reads was broadcast on February 25 to February 29, 2008 and for the first time it was available as a podcast.
The books in the running for each edition of Canada Reads are announced several months before the programs are broadcast. Titles must be Canadian fiction, poetry or plays. They are promoted in bookstores, in the hope that the Canada Reads audience will purchase and read them all before the programs air. In some cases, publishers have published special editions of the nominated titles.
The publisher of the winning Canada Reads title donates a portion of sales proceeds from the winning book to a charitable organization working in the field of literacy. Recipients have included Frontier College, the Movement for Canadian Literacy, ABC Life Literacy Canada (formerly ABC CANADA Literacy Foundation) and Laubach Literacy of Canada.
Since 2004, Radio-Canada, the French-language service of CBC, has annually produced a French version of Canada Reads entitled Le Combat des livres ("Battle of the books"). It is broadcast on Première Chaîne.
Both the English and French programs sometimes, but not always, include one personality more commonly associated with the other language community, who champions a translated work. One advocate, Maureen McTeer, appeared on both programs in the same year, championing the same novel in both its original English and translated French editions. Three other novels have also been chosen for both programs, although their English and French versions were not chosen by the same advocate or in the same year.
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