Background
Essentially an online simulation of a summer camp, Camp Hyrule has refined many traditional outdoor themes, such as campfires, water sports, and archery into many Java-based games. Participants are assigned to cabins, where they work with other teammates to earn points by participating in games, Photoshop contests, and other activities. After the camp session ends, the cabin with the most points wins a special prize, while runner-up cabins receive other consolation prizes.
The camp is also used to promote various Nintendo-related products. In past years, some of the camp's games have revolved around 1080° Avalanche, the Game Boy Advance SP, and Donkey Konga. Additionally, the camp has a theme, related to an upcoming video game, that often prompts mini-story line. For example, in 2005, the camp's design and layout reflected the upcoming Legend of Zelda: Twilight Princess. Nintendo went to further detail to add a story line to that camp session, in which games and layouts were mysteriously vanishing at the hands of an evil force. Nevertheless, all the issues are always resolved at the camp's closing ceremony, where awards and grand prize winners are announced.
Camp Hyrule is moderated and maintained by Nintendo of America's online staff. Staff members, called counselors, are responsible for moderating their assigned cabin’s message board and chat rooms, while also advocating participants to earn points. The camp’s staff also sends participants daily emails pertaining to earning points or the camp’s plot developments. In recent years, Nintendo has turned to the NSider Forums, their official online community, in order to provide additional moderators. Camp Hyrule also has a mascot, named Stumpy, who is often seen wandering the campgrounds.
The community elements were removed from Camp Hyrule in 2007, coinciding with the closing of the NSider forums and the impending switch from in-house publication of Nintendo Power to publication by Future US, which occurred in November 2007.
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