Cadillac Eldorado - The Name "Eldorado"

The Name "Eldorado"

The name was proposed for a special show car built in 1952 to mark Cadillac's Golden Anniversary; it was the result of in-house competition won by Mary-Ann Marini (née Zukosky), a secretary in the company's merchandising department. Another source, Palm Springs Life magazine, attributes the name to a resort destination in California's Coachella Valley that was a favorite of General Motors executives. However, the Eldorado Country Club in Indian Wells, California was not founded until 1957 - five years after Cadillac's naming competition. In any case, the name was adopted by the company for a new, limited-edition convertible that was added to the line in 1953.

The name Eldorado was derived from the Spanish words "el dorado", which is translated "the gilded one" or "the golden one" in English; the name was originally given to the legendary chief or "cacique" of a South American Indian tribe. Legend has it that his followers would sprinkle his body with gold dust on ceremonial occasions and he would wash it off again by diving into a lake. The name more frequently refers to a legendary city of fabulous riches, somewhere in South America, that inspired many European expeditions, including one to the Orinoco by England's Sir Walter Raleigh.