CMC Vs. MTV
MTV was AOR and the VJ segments were pre-recorded; CMC was CHR (which enabled them to play soft rock, crossover country, dance and urban hits) and live. CMC also did news, sports and weather reports. MTV's video jockeys were seen; CMC's video jockeys were just heard. MTV's studios and offices were in a New York apartment; CMC's studios and offices were in a Los Angeles house (as opposed to Atlanta, where the headquarters of Turner Broadcasting System are located). CMC promoted itself as avoiding sexually and violently explicit music videos to capitalize on the perception that MTV actually played those types of videos. In fact, MTV had strict guidelines about the types of behavior which could be shown in videos and frequently returned clips to the labels for re-editing.
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