Butlins Redcoats - History

History

The first Redcoat was Norman Bradford. When Sir Billy Butlin opened his first Butlins in Skegness he realised that the his guests were not engaging with activities in the way he had envisioned, most kept to themselves, and others look bored. He asked Norman (who was engaged as an engineer constructing the camp) to take on the duty of entertaining the guests which he did with a series of ice breakers and jokes. By the end of the night the camp was buzzing and the Butlins atmosphere was born.

The same night Butlin decided that for his camp to work he would require an army of people to carry out the same job as Norman, and the role of Redcoat was formed.

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