Technology
The company started using a single-channel binding-mounting system on its 2008 models. In 2009, this system was installed on other snowboard lines. A binding system was offered with this system that was designed to give the rider more control as well as greater board feel. This binding system named EST eliminates weight by mounting the binding to the board from the sides of the binding instead of the middle, getting rid of the middle baseplate. One is also able to move the binding in another direction from before, back and forward. The binding is able to adjust to ones specific needs.
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Famous quotes containing the word technology:
“Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.”
—Marshall McLuhan (1911–1980)
“If the technology cannot shoulder the entire burden of strategic change, it nevertheless can set into motion a series of dynamics that present an important challenge to imperative control and the industrial division of labor. The more blurred the distinction between what workers know and what managers know, the more fragile and pointless any traditional relationships of domination and subordination between them will become.”
—Shoshana Zuboff (b. 1951)
“Primitive peoples tried to annul death by portraying the human body—we do it by finding substitutes for the human body. Technology instead of mysticism!”
—Max Frisch (1911–1991)