Livery
In November 2002, public contests were held in Bulgaria to determine a name and logo for the new airline. Thousands of people showed their creativity and voiced their opinions and after searching through countless submissions, the name and logo were chosen. The design was used for about 4 years, until 2006, when an improved, more professional design was created. That logo design was used into early 2010 and a Cyrillic version was even created which was to replace the English titles on one side of the planes. However, after the full fleet merge of Hemus Air and Viaggio Air, a new livery had to be developed once again. After some leaked photos of a new design surfaced in online forums, they were met with public distaste and critique. This seemingly sent the designers back into development and postponed the new livery's release even further. Finally, in mid-2010, the first Bulgaria Air Airbus A319 was rolled out wearing the finalised colour scheme.
Read more about this topic: Bulgaria Air
Famous quotes containing the word livery:
“This death’s livery which walled its bearers from ordinary life was sign that they have sold their wills and bodies to the State: and contracted themselves into a service not the less abject for that its beginning was voluntary.”
—T.E. (Thomas Edward)
“Whether, if you yield not to your father’s choice,
You can endure the livery of a nun,
For aye to be in shady cloister mewed,
To live a barren sister all your life,
Chanting faint hymns to the cold fruitless moon.
Thrice blessed they that master so their blood
To undergo such maiden pilgrimage.”
—William Shakespeare (1564–1616)