Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras on October 26, 1994. The book outlines the results of a six-year research project into what makes enduring great companies. Two primary objectives for the authors’ research were: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so they can influence management.” The research conducted by Collins and Porras and articulated in Built to Last is presented with examples based on stories and validated by research data. The book is "one of the most influential business books of our era"
Read more about Built To Last: Successful Habits Of Visionary Companies: Visionary Defined, Companies Identified, Impact, Criticism
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“Before one is successful that is before any one is ready to pay money for anything you do then you are certain that every word you have written is an important word to have written and that any word you have written is as important as any other word and you keep everything you have written with great care.”
—Gertrude Stein (1874–1946)
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