Sales Success
The Rendezvous was a badly needed success for Buick, given the decline of its aging customer base, and single handedly brought a large number of younger, wealthier "conquest" buyers into Buick showrooms who otherwise wouldn't have considered purchasing a Buick.
Certainly a major contributor to the Rendezvous's success was an aggressive value-pricing strategy that made the Rendezvous US$6,500 less than a comparably equipped Acura MDX and US$8,000 less than the Lexus RX300.
The Rendezvous handily exceeded GM's predictions of 30,000 to 40,000 units a year by a large margin, which helped offset the poor sales of the Pontiac Aztek with which it shared its Ramos Arizpe, Mexico, assembly line.
The last one rolled off the assembly line on July 5, 2007
Commercials featuring Tiger Woods aired during the Buick Classic golf tournament. "Tornado" featured a tornado picking up Woods, three waitresses and their minivan, two storm chasers in a competing SUV, and one man in a luxury car. All the participants ended up inside a Rendezvous, with Woods driving and saying, "I guess we're not in Kansas anymore." "Igor" had three vehicles driving from a cemetery at night into a castle, followed by a lightning strike, and Woods exiting the castle in a Rendezvous as "Frankenstein" plays. Woods says, "What? You were expecting Igor?".
Read more about this topic: Buick Rendezvous
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