Homage To Louis-Joseph Chevrolet and Switzerland
The name Lucerne was an unofficial homage to the Swiss founder of the Chevrolet Motor Car Company Louis-Joseph Chevrolet. The first idea to name the car after his birth town La Chaux-de-Fonds, an industrial town and former center of the Swiss watch industry, did not fit into the image of beautiful Switzerland. So they chose the city of Lucerne. Located in central Switzerland, the city is famous for being among the most beautiful cities in Switzerland and one of the highlights for every tourist that is coming to Switzerland.
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“Do homage to thy King,
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Which He from Heaven doth bring.”
—Robert Southwell (1561?–1595)
“There is no country in which so absolute a homage is paid to wealth. In America there is a touch of shame when a man exhibits the evidences of large property, as if after all it needed apology. But the Englishman has pure pride in his wealth, and esteems it a final certificate. A coarse logic rules throughout all English souls: if you have merit, can you not show it by your good clothes and coach and horses?”
—Ralph Waldo Emerson (1803–1882)
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—Gertrude Stein (1874–1946)