Super Bowl Tradition
Television advertising featuring the Budweiser Clydesdales had been a longstanding Super Bowl tradition, beginning with an ad during Super Bowl XX in 1986. However, in 2010, the new parent company, Anheuser-Busch InBev, announced that there would not be a Clydesdales ad aired during the 2010 Super Bowl. However, the company reversed its position after asking fans to vote on Facebook whether to include the horses in an ad, compared against two other potential spots. As a result, the company aired a Clydesdale-focused ad during the fourth quarter, one of nine ads aired by the company during the game.
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Famous quotes containing the words bowl and/or tradition:
“It all ended with the circuslike whump of a monstrous box on the ear with which I knocked down the traitress who rolled up in a ball where she had collapsed, her eyes glistening at me through her spread fingers—all in all quite flattered, I think. Automatically, I searched for something to throw at her, saw the china sugar bowl I had given her for Easter, took the thing under my arm and went out, slamming the door.”
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“The tradition I cherish is the ideal this country was built upon, the concept of religious pluralism, of a plethora of opinions, of tolerance and not the jihad. Religious war, pooh. The war is between those who trust us to think and those who believe we must merely be led.”
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