Super Bowl Tradition
Television advertising featuring the Budweiser Clydesdales had been a longstanding Super Bowl tradition, beginning with an ad during Super Bowl XX in 1986. However, in 2010, the new parent company, Anheuser-Busch InBev, announced that there would not be a Clydesdales ad aired during the 2010 Super Bowl. However, the company reversed its position after asking fans to vote on Facebook whether to include the horses in an ad, compared against two other potential spots. As a result, the company aired a Clydesdale-focused ad during the fourth quarter, one of nine ads aired by the company during the game.
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Famous quotes containing the words bowl and/or tradition:
“In a bowl to sea went wise men three,
On a brilliant night of June:
They carried a net, and their hearts were set
On fishing up the moon.”
—Thomas Love Peacock (1785–1866)
“In former years it was said that at three o’clock in the afternoon all sober persons were rounded up and herded off the grounds, as undesirable. The tradition of insobriety is still carefully preserved.”
—For the State of Vermont, U.S. public relief program (1935-1943)