Bruce Artwick - SubLogic

SubLogic

SubLogic’s business strategy was to sell software through the mail. The company found itself growing a substantial amount in just two years’ time and Artwick decided moves part of his operation back to Champaign-Urbana. SubLogic continued to grow and developed various versions of the flight simulator program as well as other entertainment programs. At the beginning of the year 1982, Flight Simulator became a top selling product for Apple who purchased the Flight Simulator product. Microsoft realized his expertise in the field of flight simulation and asked Artwick to partake in a project that will change the simulator industry. Instead of flight purposes, Microsoft wanted to showcase the machine’s graphics capabilities. By the late 1980s, the SubLogic business started to decline because the 8-bit market shifted to a 16-bit market so Artwick decided to pursue other things and left SubLogic.

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