Brownlow's Whig - Layout and Publication

Layout and Publication

The Whig was a typical nineteenth-century broadsheet, usually containing four pages, each divided into five (later six) columns. Editorials and news typically occupied the first two-and-a-half pages, and advertisements occupied the last page-and-a-half. The first column often began with a song or poem, after which Brownlow launched into an editorial. Along with political and religious commentary, Brownlow also reported on his travels to various cities, dispensed advice on issues such as marriage and child-rearing, and published his own speeches in their entirety.

The motto, "Cry aloud, and spare not," taken from Isaiah 58:1 (KJV), appeared in the paper's nameplate as early as 1839, and was used throughout much of the 1840s. In 1853, Brownlow began using the motto, "Independent in everything, neutral in nothing." For several months after the 1840 elections, the paper used Oliver Hazard Perry's famous line, "We have met the enemy, and they are ours," as its nameplate motto.

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