Advertising and Sponsorship
Brother launched their first integrated, pan European advertising campaign in Autumn 2010 for their A3 printer range. Titled ‘141%’, referring to the ratio between paper sizes A3 and A4.
Brother sponsored Manchester City Football Club from 1989 until 1999, one of the longest unbroken sponsorship deals of any English football club.
Read more about this topic: Brother Industries
Famous quotes containing the word advertising:
“Life is beset by many annoyances, and those that stand out above all are the life- insurance and advertising agents.”
—Alice Foote MacDougall (1867–1945)