Planned Obsolescence
Though he is often cited with inventing the concept of planned obsolescence (the practice of artificially shortening product lifecycle in order to influence the buying patterns of consumers in favor of manufacturers), he did not invent it but rather coined the term and defined it. Stevens defined it as "instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary". His view was to always make the consumer want something new, rather than create poor products that would need replacing. There is some debate over his role in this controversial business practice.
Read more about this topic: Brooks Stevens
Famous quotes containing the word planned:
“Every day care center, whether it knows it or not, is a school. The choice is never between custodial care and education. The choice is between unplanned and planned education, between conscious and unconscious education, between bad education and good education.”
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