Broadway Plaza (Denver) - Printemps

Printemps

Printemps opened November 6, 1987, and saw much traffic for its beginning months. As business slowed, a double-decker bus was put into operation to shuttle shoppers from downtown. The department store closed in April 1989. Before closing, the owners attempted to sell the Denver franchise itself as well as rights for future stores in the United States. Retailing experts saw the failure of the store as being due to the price point of the merchandise and its location; Cherry Creek Shopping Center, which was being rebuilt at that time, might have been a better location for Printemps; this was a common opinion even before Broadway Plaza was built.

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