Regional Syndication
There are three key reasons why a radio station will decide to pick up a syndicated show- unique and difficult to replicate content, ratings track record, and celebrity host.
New developing radio programs are generally able to claim one of these attributes, but not all three. Regional syndication attempts to replace these benchmark attributes with other benefits that are generally recognized by the industry as also being important. Given the financial downturn within the industry, the need for quality cost effective locally relevant programming is greater than ever before. Programs that offer regionally specific content while providing the economic benefits of syndication can be especially appealing to potential affiliates. Regional syndication can also be more attractive to area advertisers who share a common regional trading area versus assembling a radio network of stations that hopscotch across the USA.
Read more about this topic: Broadcast Syndication