Broadcast Journalism - Television

Television

Television (TV) news is considered by many to be the most influential medium for journalism. For most of the American public, local news and national TV newscasts are the primary news sources. Not only the numbers of audience viewers, but the effect on each viewer is considered more persuasive, as described by Marshall McLuhan ("the medium is the message" in his book Understanding Media). Television is dominated by attractive visuals (including beauty, action, and shock), with short soundbites and fast "cuts" (changes of camera angle). Television journalism viewership has become fragmented, with the 24-hour United States cable news television channels such as Cable News Network (CNN) starting in 1980, Fox News Channel and MSNBC in the 1990s.

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