Broadcast Journalism - On-line Convergence

On-line Convergence

Convergence is the sharing and cross-promoting of content from a variety of media, which in theory might all converge and become one medium eventually. In broadcast news, the Internet is key part of convergence. Frequently, broadcast journalists also write text stories for the Web, usually accompanied by the graphics and sound of the original story. Web sites offer the audience an interactive form where they can learn more about a story, can be referred to related articles, can offer comments for publication, and can print stories at home, etc. Technological convergence also lets newsrooms collaborate with other media. Broadcast outlets sometimes have partnerships with their print counterparts.