A broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator (CG) operators. A broadcast designer may have a degree in digital media (or a similar degree), or is self-taught in the software needed to create such content.
A large portion of broadcast design is known as "branding" for television channels and programs. The job of the designer is to create a look and feel for a specific idea or subject. Often, television stations will wish to re-invent their style or "on air look" — this is where the broadcast designer's skills are called upon to design lower third digital on-screen graphics (DOG or BUG) and motion graphics.
Another industry which is reliant on a designer's skill is the television commercial advertising market. Most often, a client will hire an advertising agency which will then hire a group of designers to produce a commercial for their product. The process usually begins with a concept or an idea which the client has or the agency comes up with. It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.
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Famous quotes containing the words broadcast and/or designer:
“I’m a lumberjack
And I’m OK,
I sleep all night
And I work all day.”
—Monty Python’s Flying Circus. broadcast Dec. 1969. Monty Python’s Flying Circus (TV series)
“A designer who is not also a couturier, who hasn’t learned the most refined mysteries of physically creating his models, is like a sculptor who gives his drawings to another man, an artisan, to accomplish. For him the truncated process of creating will always be an interrupted act of love, and his style will bear the shame of it, the impoverishment.”
—Yves Saint Laurent (b. 1936)