British Red Cross - Guiding Ethos

Guiding Ethos

The mission of the British Red Cross is "Caring for People in Crisis", which is the core aim of every part of the charity. In fulfilling this mission, all volunteers and staff must abide by the seven fundamental principles of the International Red Cross and Red Crescent Movement, which are:

• Humanity
• Impartiality
• Neutrality
• Independence
• Voluntary Service
• Unity
• Universality

The British Red Cross also has four values, which guide the way they work. These are:

• Compassionate
• Inclusive
• Dynamic
• Courageous