British American Tobacco

Sponsorships

BAT have found many imaginative ways over the years to keep its brands in the public eye. ITC Limited, in which BAT holds a minority share, as recently as 1996 secured an arrangement to sponsor the Cricket World Cup which was branded the "Wills World Cup" and thereby achieved a high level of brand recognition for the Wills cigarette brand in India where young cricket fans were a key target market.

BAT also sponsor the London Symphony Orchestra.