Review of Use
While the majority of the designs were applied to a variety of aircraft models, one scheme (the stylised version of the Chatham Dockyard Union Flag) was used on Concorde only. By 1999, BA had repainted around 170 aircraft in its new colours but then Chief Executive, Bob Ayling, announced a review of this process. The aircraft already repainted would keep the new designs, but the remainder of the fleet (still showing the pre-1997 union flag design) would receive a variant of Concorde's Union Flag design. The announcement was timed to divert some attention from Virgin's relaunch.
Finally in May 2001 the new Chief Executive, Rod Eddington, announced the entire fleet would receive the new Union flag livery. Eddington argued that while an attempt to increase the airline's appeal was not a bad thing, the exercise hurt the image of the carrier among its core customers — those that are attracted by the British identity, which the ethnic tailfins diluted somewhat.
Read more about this topic: British Airways Ethnic Liveries
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