Source of Civic Pride
Winning a category within Britain in Bloom at a national or even regional level has proved to be a source of considerable civic pride for the towns, cities and villages involved. Many of the authorities of the winning locations do advertise their achievements on signs within, or more predominantly on the outskirts of their settlement. One journalist stated that "Since Britain In Bloom began in 1963 … nothing has pleased town councillors more than to hammer up a sign at the outskirts of their kingdom trumpeting superiority to incoming visitors… Few events provide a sterner test of civic pride." Examples include Garstang where the sign that leads to the high street at the heart of the town says, above the name "Garstang", Britain In Bloom Small Town – Gold Award Winners 2002, 2005, and "Invitation Finalists to Champion of Champions 2006", or Guildford, which advertises its past triumph in the Town category on its welcome signs.
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