Production
In order to meet the demand of such a large clientele, Brioni opened a factory in Abruzzo, Italy, where expert tailors hand-sew jackets and trousers before adding the finishing touches by machine. Brioni also owns a shirt factory, a leather fashion house and a line of women's clothing.
Brioni's 900 tailors create 200 models in different styles and sizes every year. A quarter of the production consists of made-to-measure tailored suits for an elite of 25,000 customers.
Each garment requires at least 30–35 hours of work, and there are more than 5,000 different fabrics to choose from. An off the peg suit costs about $5,000 at the entry-level; and most custom-tailored suits range from $6,500 to $47,500.
As of February 2009, Brioni is offering a $48,000 pinstripe suit made from some of the world's rarest fabrics including the expensive wool of the vicuña, a rare South American relative of the llama. The suit's pinstripe stitching are genuine white gold.
Tailors must go through a four year apprenticeship.
Read more about this topic: Brioni (fashion)
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“The production of obscurity in Paris compares to the production of motor cars in Detroit in the great period of American industry.”
—Ernest Gellner (b. 1925)
“From the war of nature, from famine and death, the most exalted object which we are capable of conceiving, namely, the production of the higher animals, directly follows. There is grandeur in this view of life, with its several powers, having been breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.”
—Charles Darwin (1809–1882)
“It is part of the educator’s responsibility to see equally to two things: First, that the problem grows out of the conditions of the experience being had in the present, and that it is within the range of the capacity of students; and, secondly, that it is such that it arouses in the learner an active quest for information and for production of new ideas. The new facts and new ideas thus obtained become the ground for further experiences in which new problems are presented.”
—John Dewey (1859–1952)