European Exports
In 2007 Brilliance's BS6 sedan performed poorly in a crash test conducted by Germany's ADAC, receiving only one out of five possible stars in the Euro NCAP rating. Brilliance then redesigned the car, changing at least sixty components, and it saw a three-star performance in a crash test performed by Spain's Idiada. However, the price also rose considerably, and the importer (HSO Motors) went bankrupt in November 2009. Brilliance then tried to go it alone, but with high pricing and considerable market reluctance after the well-publicized crash test failures, exports to Europe were ended in April 2010 with no immediate plans for resumption.
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Famous quotes containing the word european:
“What is the first thing that savage tribes accept from Europeans nowadays? Brandy and Christianity, the European narcotics.—And what is it that most rapidly leads to their destruction?—The European narcotics.”
—Friedrich Nietzsche (1844–1900)